About me
Strategic Designer. Story-led Thinker. Global Creative.
I'm Jared, a Design Consultant at IBM, where I lead digital projects that bring together user experience, business strategy and emerging technology to solve complex challenges.
My work spans finance, healthcare, and sport, always with a clear purpose: to create design that delivers real value for both users and organisations.
Whether I'm designing AI-powered banking tools or immersive mixed reality experiences, I focus on clarity, empathy and measurable impact. With roots in both Hong Kong and London, I approach design with a global mindset. This helped me build experiences that are inclusive, culturally aware and grounded in real-world context.
Capabilities
Strategy
Design Systems
Product Strategy
Brand Strategy
Value Orchestration
Workflow Optimisation
Project Management
User Research & Testing
Design
UX and UI Design
Product Concepting
Rapid Prototyping
Branding
Information Architecture
Content Design
Motion Design
3D Design
Videography
Generative AI for Visuals
Talks and Mentorship
UCL
Consulting Panel Speaker
2024
Imperial College Business School
TMT Panel Speaker
2023
Imperial College London
Design & GenAI Talks
Since 2023
Huzzle Future Leaders
Technology & Consulting Mentor
Since 2023
King's College London
180DC Consulting Mentor
Since 2023
Imperial College London
Introduction to Consulting
Since 2023
Don't take my word for it
"Jared has been instrumental in shaping how we use GenAI in real client contexts. His ideas are bold yet practical, and he consistently pushes the team to think differently. The workflows he designed elevated the quality of our work and showed what's possible when creativity and technology come together, always pushing the needle."
Rikki Storey
Executive Design Director @ IBM
“Jared’s creativity transformed how we showcased IBM at Goodwood. He took emerging technologies like watsonx and Apple Vision Pro and turned them into immersive experiences that captured imaginations and created real client excitement. He has the rare ability to make cutting-edge technology accessible, relevant, and inspiring.”
Fred Baker
Sports Lead EMEA @ IBM
“In high-pressure situations Jared brings calm, clarity, and vision. He unites cross-functional teams, keeps them inspired, and raises the quality of everything delivered. People feel more confident, more creative, and more capable when working with him.”
Meg Coppack
Experience Design Director @ IBM
“Jared’s design leadership consistently turns creativity into measurable business value. From producing videos that win executive praise and open client conversations, to prototypes that secure multimillion-pound extensions, his work blends imagination with impact.”
Holly Middleton
Associate Partner, Data & Technology Transformation @ IBM